Profile photo
Use the same mark on all three platforms. Every platform crops it to a circle, and the pin sits safely inside that circle.
LinkedIn company page
Create it at linkedin.com/company/setup/new, then fill in Edit page → Page info, Details and Header.
Images
Page info
Name
Australian Professionals
Public URL
australianprofessionals
Website
https://australianprofessionals.com
Industry
Internet Publishing
Organisation type
Privately held
Organisation size
0–1 employees (change if you add people)
Tagline
Independent directory of Australia's best-reviewed professionals, ranked on evidence, not on who paid.
About / Overview
Australian Professionals is an independent directory that helps people choose a good local professional before they pick up the phone. We list the best-reviewed firms in each city, organised by state, city and profession. We're starting with accountants in Brisbane, with more professions and cities on the way. Every listing starts with public evidence: • A Google rating of 4.0★ or higher, with at least 10 reviews • A working website with a blog or articles section, updated in the last 12 months • An ABN checked on the Australian Business Register • A rank based on star rating weighted by number of reviews, so a 4.9★ firm with 500 reviews isn't beaten by a 5.0★ firm with 12 We don't take payment for a place on the list or for a better rank, and firms can't edit their own write-ups. Listings are free, and we re-check them regularly. Run a practice that meets our criteria, or spotted a detail that's wrong? Get in touch through australianprofessionals.com.
Specialtiesadd one at a time
Professional directory, Accountants, Local business reviews, ABN verification, Business search, Australian small business
Facebook page
Create it at facebook.com/pages/create, then go to Edit page → Intro and Page info.
Images
Page info
Page name
Australian Professionals
Username
australianprofessionals
Category
Website
Website
https://australianprofessionals.com
Action button
Learn more → https://australianprofessionals.com
Bio (Intro)
Find Australia's best-reviewed professionals. Ranked on evidence, never on who paid.
About / Description
An independent directory of Australia's best-reviewed professionals. Firms need 4.0★+ on Google, an active blog and a checked ABN. No paid rankings. Starting with Brisbane accountants.
Instagram has no cover photo. The first row of posts and the story highlights do that job, so post the three launch posts below in order (3 → 2 → 1, so post 1 appears first in the grid).
Profile
Username
australianprofessionals
Name
Australian Professionals
Category
Website
Link
https://australianprofessionals.com
If @australianprofessionals is taken, try @australianprofessionals.au or @ausprofessionals, and use the same username on Facebook.
Bio
Australia's best-reviewed professionals, ranked on evidence, not ads. ⭐ 4.0+ on Google · ABN checked 📍 Brisbane accountants live now ↓
Story highlight covers
Launch posts
1080 × 1350 (4:5). These work on all three platforms. Captions below: the Instagram versions have hashtags; for LinkedIn and Facebook, drop the hashtags and put the link in the text.
Captions
Post 1: Intro
Looking for an accountant, lawyer or builder you can trust? 👋 Australian Professionals is a new, independent directory of Australia's best-reviewed professionals, ranked on real Google reviews and checked against public registers. Nobody pays for a place on the list. We're starting with accountants in Brisbane, with more professions and cities on the way. 🔗 Link in bio #AustralianBusiness #LocalBusiness #SmallBusinessAustralia #Brisbane #ShopLocal
Post 2: Criteria
How does a firm make our list? Four checks, all from public evidence: 1️⃣ Well reviewed: 4.0★ or higher on Google, with at least 10 reviews 2️⃣ Actively sharing advice: a working blog with a post in the last 12 months 3️⃣ ABN checked on the Australian Business Register 4️⃣ Ranked fairly: rating weighted by review count, so 4.9★ from 500 reviews beats 5.0★ from 12 No paid placements, and firms can't edit their own write-ups. #Accountants #BusinessAdvice #ABN #SmallBusinessAustralia #AustralianBusiness
Post 3: Brisbane launch
Now live: Brisbane's best-reviewed accountants 📍 20 firms made our first list. Every one has 4.0★+ on Google from 10+ reviews, an active blog, and an ABN we've checked on the ABR. Each profile has our take, recent reviews, the firm's latest article and contact details. Tax time, a new business, or just want a better accountant? Start here. 🔗 australianprofessionals.com/qld/brisbane/accountants #Brisbane #BrisbaneBusiness #BrisbaneAccountant #Accountants #TaxTime #SmallBusinessBrisbane
Brand reference
Green
#1f3d33
Gold
#e0a23c
Cream
#fbfaf6
Fonts
Fraunces (headings) Public Sans (body)